Resources Library by ANA

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jan D. Noordhoff

March 1, 1976

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ernst Braunschweig

August 1, 1975

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Elizabeth H. Nelson, Mark R. C. Lovell

Company: KANTAR TNS Malaysia

August 1, 1975

In which terms is the problem of media planning set today? (German)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Jean Francois Canguilhem

September 1, 1974

In which terms is the problem of media planning set today? (French)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Jean Francois Canguilhem

September 1, 1974

In which terms is the problem of media planning set today?

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Jean Francois Canguilhem

September 1, 1974

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Jean-Louis Laborie, Jacqueline Aglietta

Company: KANTAR TNS Malaysia

June 15, 1974

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Roswitha Kohrs-Darius

June 15, 1974

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Jean Francois Canguilhem

June 15, 1972